Sponsorship



Thank you for your interest in sponsoring
a Happier Valley Comedy show!
Your sponsorship strengthens our mission to make the Happy Valley
​(and the world) HAPPIER!​

top 10 benefits of sponsoring happiness

  1. Connect your company to our enthusiastic, loyal, and growing community of fans, students, and performers.
  2. Support Western Mass’s first and only comedy theater (and your neighbor).
  3. Join your company to our mission to spread more laughter, joy, and ease to Western Mass (and the world)!
  4. Reach our main demographic, professionals ages 30-60 (primarily women).
  5. Benefit from our strong online presence and reach of thousands in the area.
  6. Your linked logo featured on our website, which gets an average of 6,000 unique visitors and 17,000 page views each month.
  7. Opportunities for free show tickets and 50% discount for THROUGH LAUGHTER professional development events.
  8. Shout-outs for your company in weekly newsletters (1,200 subscribers), promoted to our social media community (2,000 followers), and  personally by the emcee at the beginning of shows.
  9. Public and tangible support for live local theater and paid actors.
  10. Connecting to the perfect show to promote your company.​

Bonus Benefit: Make the Happy Valley HAPPIER!
“Happier Valley definitely lives up to its name. This diverse crew of quick-minded improvisers always surprises and creates
​a tsunami of infectious laughter. These guys are genuinely funny! And smart! And they make me Happier!”  
​- Cynthia Zaitz, PhD
"Always fun, always funny and never the same.”
​- Brian Lynn

Connect your company with our happier community

Our typical community member is a fun-loving middle-aged professional woman living in Northampton
​CONNECT WITH OUR SHOW AUDIENCES: Our typical audience members are college-educated, established professionals between the ages of 30 and 60 with a gender ratio of about 60% women to 40% men. About half the audience regularly and repeatedly attends our shows.

CONNECT WITH OUR GROWING ONLINE PRESENCE: This website gets an average of 6,000 unique visitors and 17,000 page views each month. Your linked logo on our website home page would get an average of 700 unique views each month. Our weekly newsletter goes out to over 1,200 subscribers. We have about 2,000 followers on Facebook, Instagram, and Twitter.

CONNECT WITH OUR EXTREMELY LOYAL COMMUNITY: Most students continue taking classes for years and regularly attend shows. Approximately 30% of each show audience are current students. About 75% of the students in our very first classes in 2014 are still part of the HVC community as students, audience members, and/or performers. Our sponsors become part of our happier family.
Going to the Happier Valley Comedy Show is a reminder that people still value smart and creative entertainment, and that there are brilliant performers ready to share that magic with us right here in the Valley. Plus, with all the guest acts HVC brings to town, you can see a show that is always different, always inspiring, and always packed with talents you probably think you need to travel to a big city to experience.”
​- Maddy Benjamin
Sponsorship packages beginning at $500
Contact Us to Become a Sponsor

connect your company to a perfectly matched show

Each sponsor is specifically paired with the show that best connects with the vibe and demographic of your company.

What Makes HAPPIER VALLEY COMEDY SHOWs special?

  • Happier Valley Comedy remains one of the few improv theaters that pays improvisers to perform. As a result, the show features the very best talent that improv has to offer the Pioneer Valley. Paying artists for their work is an integral part of the HVC mission.
  • ​Happier Valley Comedy Shows primarily feature female performers (by happy accident, not design). And it might be the only show in the improv world that regularly features a cast of middle-aged female performers!
  • Happier Valley Comedy is the winner of the 2017 Daily Hampshire Gazette’s “Readers’ Choice Award” for #1 in Family Entertainment
  • Every Saturday night show is a two-for-one-special! With each 7pm show, audience are invited to attend the 9pm show for free, “More Improv, More Better,” featuring student, indie, and up-and-coming improv teams and an open jam where anyone can play improv games. Typically, a stalwart group of 25-30 (mostly HVC School students) stick around for this community building after-show.
  • Happier Valley Comedy regularly brings in top improv comedy talent to perform and teach from Boston, NYC, Chicago, Hartford, and beyond.
  • Happiness is our job, our commitment, and our atmosphere. "This place feels so happy" is commonly heard when people walk into our theater.
Gazette Readers Choice 2017 Winner
Happier Valley Comedy is #1 in Family Entertainment
"If you want to laugh out loud -- FOR REAL! -- this is for you! Truly hilarious!” 
- David Jenkins
Contact Us for the full sponsorship info pack
“I solemnly swear that you will have a wonderful theater and comedic experience... If you don't pee your pants, you may just shed a tear while you witness  this unique and truly genuine Pioneer Valley experience.”
- Dave Ruderman

More about happier valley comedy
the company behind the comedy

Our Mission: To bring more joy & ease to the Pioneer Valley (and the world)

Ready to sponsor?
​Join our mission to make the
happy valley happier!

Contact Us to Become a Sponsor
Happier Valley Comedy Inc. is a 501c3 nonprofit.
support our mission