Happier Valley Comedy
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  • Home
  • Classes
  • Shows
  • Professional Development
  • Register
  • Support Us
  • Contact
  • About
  • Calendar
  • Gift Certificates
  • Financial Assistance
  • Free Happiness For Nonprofits
  • Justice Equity Diversity Inclusion
  • Covid & Health Safety
  • HVC Merch
  • Anti-Harassment & Issues of Respect Policy
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Connect Your Business to the Happiness Community in Western Mass!
Become a show sponsor
Contact Us for a custom Sponsorship packet
Sponsorship packages begin at $500

top 10 benefits to sponsoring happiness

  1. Connect your company to our enthusiastic, loyal, and growing community of fans, students, and performers.
  2. Support the first and only comedy theater (and your neighbor) in Western Mass.
  3. Join our mission to spread more laughter, joy, and ease to Western Mass (and the world)!
  4. Reach our main demographic, professionals ages 30-60 (primarily women).
  5. Connect with the hundreds of people who walk through our doors every week and leave happier.
  6. Get your linked logo featured on our website, which averages 2,000 unique visitors and 7,000 page views each month.
  7. Opportunities for free show tickets and a 50% discount for our professional development events.
  8. Benefit from our strong online presence and reach of thousands in the area. Shout-outs for your company in our weekly newsletters (1,500 subscribers), promoted to our social media community (2,000 followers), and personally by the host at the beginning of shows.
  9. Public and tangible support for live theater, local arts, and paid actors.
  10. Customizing your sponsorship by connecting your business with a best-match professional improv comedy show to promote your company's vibe and values.

Bonus Benefit: Making the Happy Valley HAPPIER!

“Happier Valley definitely lives up to its name. This diverse crew of quick-minded improvisers always surprises and creates
​a tsunami of infectious laughter. These guys are genuinely funny! And smart! And they make me Happier!”  
​- Cynthia Zaitz, PhD
"Always fun, always funny and never the same.”
​- Brian Lynn

Connect your company with our happier community

Our typical community member is a fun-loving middle-aged professional woman living in Northampton
​CONNECT WITH OUR SHOW AUDIENCES: Our typical audience members are college-educated, established professionals between the ages of 30 and 60 with a gender ratio of about 70% women to 30% men. About half the audience regularly and repeatedly attends our shows.

CONNECT WITH OUR ONLINE PRESENCE: This website gets an average of 2,000 unique visitors and 7,000 page views each month, so your sponsorship would get all those happy eyes on your company's linked logo. Our weekly newsletters go out to over 1,500 subscribers. We have about 2,000 followers across Facebook and Instagram who will see our posts thanking you for your support.

CONNECT WITH OUR EXTREMELY LOYAL COMMUNITY: Most students continue taking classes for years and regularly attend shows. Approximately 30% of each show audience are current students. About 75% of the students in our very first classes in 2014 are still part of the HVC community as students, audience members, and/or performers. As a sponsor, you become part of our happier family!
Contact Us to Become a Sponsor
"[Happier Valley Comedy] has brought me so much joy and laughter
in the last few years — it is a place I go to for sheer unadulterated
freedom to laugh and tap into that ever elusive young child...
As I watch the camaraderie, the connections, the friendships all
grow and flourish, it is with gratitude, awe, and ongoing appreciation
for all you give this community that we make this gift to you and your
amazing troupe. Let’s fill your new space with laughter to the rafters!"

​- Lisa Ekus, The Ekus Group

connect your company to a perfectly matched show

Each sponsor is specifically paired with the show that best connects with the vibe and demographic of your company
1st Saturday of Every Month!
2nd Saturday of Every Month!
3rd Saturday of Every Month!

What Makes HAPPIER VALLEY COMEDY So special?

  • Happier Valley Comedy remains one of the few improv theaters that pays improvisers to perform. As a result, the show features the very best talent that improv has to offer Western Massachusetts. Paying artists for their work is an integral part of the HVC mission.
  • Our commitment to diversity is written into our mission and guides every facade of our company.  We work hard to walk the talk, investing significant financial and professional resources to support and amplify under-represented populations with tangible, lasting results. (See below for details).
  • ​Happier Valley Comedy Shows primarily feature female performers (by happy accident, not design.) And we're one of the only theaters in the improv world that regularly features many female performers over 50!​
  • Happier Valley Comedy is more than an improv theater. We're a place community, belonging, and inclusion. 
  • Happiness is our job, our commitment, and our atmosphere. "This place feels so happy" is commonly heard when people walk into our theater. Your sponsorship connects your company with tangible happiness in action.

Our ongoing commitment to diversity & inclusion

Happier Valley Comedy is committed to using the tenets of improvisation as a tool to amplify each person’s authentic voice and creativity in an inclusive, welcoming community inspired and empowered by the diversity of all members. Your sponsorship supports a local nonprofit with constantly growing initiatives in place to foster justice, equity, diversity, and inclusion on and offstage, such as:
  • Permanent Equity Pricing (50% or 100% off) for all workshops and classes for anyone identifying as a Black, Indigenous, or Person of Color. Equity Pricing is not an assumption of financial need. This price structure is intended as payment for the extra time and energy it takes for BIPOC to navigate predominantly white spaces within the systemic racism of our country, even as we work to dismantle it.
  • All BIPOC teachers and cast members are paid 50% more than white teachers and cast members for the same reasons.
  • The Free Happiness Program, which regularly provides "pro bono" shows and professional development trainings to under-represented and -served communities and organizations in our area.
  • Devoting at least two 5th Saturday FUNdraisers each year to a local organization that works specifically for equality, justice, and/or support of BIPOC communities.
  • Facilitating the donation of funds from each class fee to local Indigenous groups as one act of reciprocity for having our theater on stolen land.
Contact Us for the full sponsorship info pack
“I solemnly swear that you will have a wonderful theater and comedic experience... If you don't pee your pants, you may just shed a tear while you witness  this unique and truly genuine Pioneer Valley experience.”
- Dave Ruderman

the company behind the comedy

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ready to ​Join our mission to make the happy valley happier?

Contact Us to Become a Sponsor
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Happier Valley Comedy, Inc. is 501c3 non-profit organization.
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One Mill Valley Rd. (Suite B), Hadley, MA 01035
​
(413) 341-2466
Read our privacy policy
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