Connect Your Business to the Happiness Community in Western Mass!
Sponsorship packages begin at $500
top 10 benefits to sponsoring happiness
Bonus Benefit: Making the Happy Valley HAPPIER! |
“Happier Valley definitely lives up to its name. This diverse crew of quick-minded improvisers always surprises and creates "Always fun, always funny and never the same.” |
Connect your company with our happier community
CONNECT WITH OUR SHOW AUDIENCES: Our typical audience members are college-educated, established professionals between the ages of 30 and 60 with a gender ratio of about 70% women to 30% men. About half the audience regularly and repeatedly attends our shows.
CONNECT WITH OUR ONLINE PRESENCE: This website gets an average of 2,000 unique visitors and 7,000 page views each month, so your sponsorship would get all those happy eyes on your company's linked logo. Our weekly newsletters go out to over 1,500 subscribers. We have about 2,000 followers across Facebook and Instagram who will see our posts thanking you for your support.
CONNECT WITH OUR EXTREMELY LOYAL COMMUNITY: Most students continue taking classes for years and regularly attend shows. Approximately 30% of each show audience are current students. About 75% of the students in our very first classes in 2014 are still part of the HVC community as students, audience members, and/or performers. As a sponsor, you become part of our happier family!
CONNECT WITH OUR ONLINE PRESENCE: This website gets an average of 2,000 unique visitors and 7,000 page views each month, so your sponsorship would get all those happy eyes on your company's linked logo. Our weekly newsletters go out to over 1,500 subscribers. We have about 2,000 followers across Facebook and Instagram who will see our posts thanking you for your support.
CONNECT WITH OUR EXTREMELY LOYAL COMMUNITY: Most students continue taking classes for years and regularly attend shows. Approximately 30% of each show audience are current students. About 75% of the students in our very first classes in 2014 are still part of the HVC community as students, audience members, and/or performers. As a sponsor, you become part of our happier family!
"[Happier Valley Comedy] has brought me so much joy and laughter |
connect your company to a perfectly matched show
Each sponsor is specifically paired with the show that best connects with the vibe and demographic of your company
What Makes HAPPIER VALLEY COMEDY So special?
- Happier Valley Comedy remains one of the few improv theaters that pays improvisers to perform. As a result, the show features the very best talent that improv has to offer Western Massachusetts. Paying artists for their work is an integral part of the HVC mission.
- Our commitment to diversity is written into our mission and guides every facade of our company. We work hard to walk the talk, investing significant financial and professional resources to support and amplify under-represented populations with tangible, lasting results. (See below for details).
- Happier Valley Comedy Shows primarily feature female performers (by happy accident, not design.) And we're one of the only theaters in the improv world that regularly features many female performers over 50!
- Happier Valley Comedy is more than an improv theater. We're a place community, belonging, and inclusion.
- Happiness is our job, our commitment, and our atmosphere. "This place feels so happy" is commonly heard when people walk into our theater. Your sponsorship connects your company with tangible happiness in action.
Our ongoing commitment to diversity & inclusion
Happier Valley Comedy is committed to using the tenets of improvisation as a tool to amplify each person’s authentic voice and creativity in an inclusive, welcoming community inspired and empowered by the diversity of all members. Your sponsorship supports a local nonprofit with constantly growing initiatives in place to foster justice, equity, diversity, and inclusion on and offstage, such as:
- Permanent Equity Pricing (50% or 100% off) for all workshops and classes for anyone identifying as a Black, Indigenous, or Person of Color. Equity Pricing is not an assumption of financial need. This price structure is intended as payment for the extra time and energy it takes for BIPOC to navigate predominantly white spaces within the systemic racism of our country, even as we work to dismantle it.
- All BIPOC teachers and cast members are paid 50% more than white teachers and cast members for the same reasons.
- The Free Happiness Program, which regularly provides "pro bono" shows and professional development trainings to under-represented and -served communities and organizations in our area.
- Devoting at least two 5th Saturday FUNdraisers each year to a local organization that works specifically for equality, justice, and/or support of BIPOC communities.
- Facilitating the donation of funds from each class fee to local Indigenous groups as one act of reciprocity for having our theater on stolen land.
“I solemnly swear that you will have a wonderful theater and comedic experience... If you don't pee your pants, you may just shed a tear while you witness this unique and truly genuine Pioneer Valley experience.”
- Dave Ruderman
the company behind the comedy
